Press

Legacy Media Wants a Piece of That Gen Z TikTok Mojo, Vanity Fair

How The Wall Street Journal Hopes to Reach Young News Consumers on TikTok, Digiday

How Yahoo News reached 1 million followers on TikTok in 1 year, Nieman Lab

How Yahoo News hit 1 million followers on TikTok by covering breaking news, going live, and messaging fans, Business Insider

Speaking

Developing long-term relationships with young audiences, The Audiencers Festival, 2024

Cottage cheese is trendy … again, NPR’s Marketplace, 2023

Develop and Deliver Innovative, Sustainable Strategies for TikTok, Online News Association Convention, 2021

TikTok in Newsrooms, New England Newspaper Convention Program, 2021

How to Build Brand Buzz and Generate Influence in the Creator Economy, TechCrunch Disrupt, 2021

Getting in Tune with Gen Z, Cynopsis Media’s That Big TV Conference, 2021

TikTok for Journalism, Mobile Me & You Conference, 2021

TikTok & Vertical Video, Poynter Institute Teaching Session, 2022

Social Media and Vertical Storytelling, Digital News Academy, 2022