Julia Munslow

Social Media

I set social video strategy + pitch, write, edit, and host videos.

At The Wall Street Journal:

  • I launched our TikTok account and grew it to 700k+ organic followers, earning over 400 million views.
  • My content strategy and vision led the account to become one of the fastest-growing publishers, according to the Press Gazette.
  • I oversee content strategy, video production, weekly team meetings, programming, and video editing.
  • I’ve developed original series, served as the editorial lead for major events, and collaborated with multiple teams across WSJ.

At Yahoo News:

  • I launched our TikTok account from 0 and grew it to 1.2 million organic followers in 16 months, earning 350 million views.
  • I oversaw daily curation of stories, video production, and programming.
  • I regularly hosted and edited my own videos, and earned a Webby nomination for our coverage of the Jan. 6, 2021 insurrection at the U.S. Capitol.

Below are examples of my work.

Social Video

@wallstreetjournal

U.S. Archivist Colleen Shogan, a Biden appointee, has ordered sweeping changes to a planned redesign of the Archives museum, rattling employees who say she’s glossing over negative parts of history and appeasing Republicans. Host/Reporter: Rebecca Ballhaus Producer: @jacob.ohara @juliamunslow 📷: Library of Congress, Zuma Press, Getty Images, Associated Press, Dorothea Lange/National Archives #nationalarchives #politics #elections2024 #history #wsj

♬ original sound – The Wall Street Journal – The Wall Street Journal
Responsible for script editing, video production, and final edits.
Responsible for writing script, filming, and final edits.
@wallstreetjournal

Goldman Sachs promised to bring more women into senior ranks. Instead, top talent says better opportunities are elsewhere. Reporters: AnnaMaria Andriotis and Andrea Fuller Host/producer: @Julia Munslow Producer: @Jacob Ohara 📷: Bloomberg News, Getty Images, Thalia Juarez for WSJ #goldmansachs #banking #women #wsj #wallstreetjournal #thewallstreetjournal

♬ original sound – The Wall Street Journal
Responsible for pitching video, writing script, filming, and final edits.
@wallstreetjournal

When your promotion doesn’t come with a raise…should you take it? Reporter: Ray A. Smith Host/producer: @Julia Munslow #career #jobs #careeradvice #drypromotion #wsj #thewallstreetjournal #wallstreetjournal

♬ original sound – The Wall Street Journal
Responsible for pitching video, script writing, video editing, and hosting on-camera.
@wallstreetjournal

Jonathan Haidt, a social psychologist and professor at New York University’s Stern School of Business, tells @Julia Munslow that dating apps are having unintended consequences on the romantic lives of Gen Z. #WSJFuture #dating #datingapps #genz #psychology #wsj #wallstreetjournal #thewallstreetjournal

♬ original sound – The Wall Street Journal
Responsible for pitching video, writing questions and interviewing guest live, then selecting best answers for social.
Responsible for pitching video, filming, production, and final edits.

YouTube – Live Interviews

Hosted interview live with Pete Buttigieg, including drafting questions.
Hosted interview live with Jen Psaki, including drafting questions.

Photo Carousels

Responsible for photo selection, copy, and caption.
Responsible for photo selection, copy, and caption.